Most developments treat entry buildings as secondary. That’s the disconnect.

They value-engineer the very element that sets the tone for everything that follows.

At Drake Farms, the Pendergraft Building isn’t just another structure; it’s the front door to the entire development.

What if you did this instead?

Make the entry building your highest standard, not your compromise.

• Establish a premium architectural benchmark at arrival
• Use one building to communicate the identity of the whole place
• Anchor long-term value through first impression quality

What’s typically done:
Push quality deeper into the site and underinvest at the edges where perception is formed.

Nequette’s approach:
We positioned the Pendergraft Building as a high-end focal point, setting expectations, elevating brand, and defining the experience from day one.

Because people don’t experience your community all at once; they experience how it begins.

Sources: Daniel Kahneman – Behavioral Economics, Jan Gehl, ULI, Pine & Gilmore, Paco Underhill