Context-Driven Design Creates Continuity

In urban environments, everything is visible.

Scale.
Proportion.
Material.

There’s no room to hide missteps.

What if you did this instead?
Let the surrounding context shape the design.

  • Study rhythm, scale, and alignment
  • Build from what’s already working
  • Create continuity, not contrast

Because in infill environments, belonging is what drives acceptance.

Sources: PPS, ULI, National Trust for Historic Preservation, Participatory Planning Research, PlaceEconomics