Most mixed-use projects start with retail as a requirement, not a strategy.

Space gets filled, but not activated.

What if you did this instead?

Design retail as part of an experience, not just a lease plan.

• Prioritize pedestrian flow over frontage
• Create moments, not just storefronts
• Anchor with identity, not just tenants

Because retail doesn’t create value on its own, experience does.

Sources: Jan Gehl – Public Life / Human-Centered Urbanism, Project for Public Spaces, ULI, CBRE, Pine & Gilmore