Retention Isn’t Built in the Floor Plan. It’s Built in the Connection.
Yet most projects still treat amenities as static spaces.
Empty gyms.
Occasional clubhouses.
Unused square footage.
At Point Clear , the clubhouse isn’t extra, it’s the center of gravity.
What if you did this instead?
Design your amenity as a daily-use destination that drives interaction, not a once-a-week feature.
Because retention isn’t driven by finishes, it’s driven by connection.
Sources: NMHC + KingsleySurveys, Global Wellness Institute, ULI, HqO / Amenity Activation Studies
