Attainable By Design: Adding More Units Isn’t The Answer
That math is breaking.
Portico Townhomes point to a different model:
Right-sized density.
Higher perceived value.
Stronger absorption.
What if you did this instead?
Stop chasing unit count, and start designing product that commands better pricing and velocity.
Because more units don’t fix bad product, they just multiply the problem.
Sources: Rider Levett Bucknall (RLB) Construction Cost Reports, Turner Construction Cost Index, ENR Construction Cost Index
