But most developments are still planned around yield metrics first.

That’s why they feel interchangeable.

Gladstone flips the sequence:
Lifestyle first.
Density second.

What if you did this instead?

Start with the experience people want, and build the numbers around that.

Because people don’t choose projects based on spreadsheets, they choose them based on how it feels to live there.

Sources: ULI, NAR, NAHB, RCLCO, CEOs for Cities / Walk Score Research